MilkyBar

Collaboration with Vaughn Renner and Allie Lustbader.

J. Walter Thompson London challenged us to rebrand Milkybar: an English candy bar brand. To reconnect the brand to the aged population of the UK familiar with the candy bar, as well as young adults fascinated with vintage things, we used the concept of post-WWII English Milkmen to simplify, elevate, and revitalize the brand. Our strategy included three components: Identity and package design, tube advertisements, and a food truck.

Bar Designs

Tube Train Advertisements

This is the Milkybar Bar! It's a food truck located at gentrified London markets, like Old Spitalfields. Sells trendy Milkybar-themed English desserts and cocktails.